WWF - A Flammable Planet

WWF - A Flammable Planet

A stop-motion story told through the use of real fire. Behind-the-scenes: https://ift.tt/npSjL5T We used the naturally destructive properties of fire to create a direct visual metaphor between our increasingly flammable planet and the animated environment. In the film, as in real life, a menacing fire consumes everything “causing destruction to natural habitats and people’s lives.” The film acts as a stark reminder that world leaders must act now to tackle the drivers of unnatural wildfires, such as deforestation and climate change. We used an innovative combination of a highly flammable set and props, and real fire, to create a shocking sense of visual jeopardy. The film was shot entirely in-camera and used traditional stop-motion techniques together with slow-motion, timelapse, and long-exposure to create the original visuals. Directed by NOMINT co-founders Yannis Konstantinidis and Christos Lefakis in collaboration with animator Jua Braga, music by Ted Regklis, and colour grading by Tom Mangham at Black Kite Studios. CLIENT: WWF AGENCY: NOMINT CAMPAIGN: “A Flammable Planet” PRODUCTION: NOMINT CREATIVE DIRECTION: Yannis Konstantinidis DIRECTOR: Yannis Konstantinidis, Christos Lefakis ANIMATION/STORYBOARDING: Jua Braga, Yannis Konstantinidis, Christos Lefakis PREVIZ: Jua Braga SOUND & ORIGINAL MUSIC: Ted Regklis COLOUR GRADING: Tom Mangham (at Black Kite Studios) VO: Russell Binns PRODUCER: Yannis Konstantinidis, Marilena Vatseri MARKET: Global #FlammablePlanet