Paul Kalkbrenner - Schwer

Paul Kalkbrenner - Schwer

Our lives are being dominated by algorithms, and AI-generated images become more and more indistinguishable from reality. Our concept is rooted in a societal observation. We wanted to create an altered version of reality – an obvious digitally mirrored everyday life that showcases the mundane and absurd patterns of our social behaviors. “Schwer” builds as an ongoing loop of scenes we all know from our daily lives. Each appears completely normal at first, but every time we revisit a scene the content slightly alters, building an arc from normal life to complete absurdity. The camera moves through these scenes, making the viewers wonder if what they see is real or not. All empty backgrounds of the video are shot throughout Berlin to which the characters are added. Music by Paul Kalkbrenner Artist MGMT: The Principals Manager: Marcus Ruschmeyer Digital: Gina Donohoe Agency: Mother Berlin Creative Partner & CCO: Alexander Nowak Managing Director: Amelie Schad Creative Director: Stefan Wittemann Account Director: Kurt Mattich Production Director: Felix Eichhorn Production: BWGTBLD GmbH Director: Jovan Todorovic VFX/CGI: Slavko Gavric @ MOSE MGMT DoP: Lazar Bogdanovic Editor: Mimma Petrovic Color: Mikey Rossiter @ Rare Medium Sound Design: Nemanja Mosurovic EP/Managing Partner: Jakob Preischl Producer: Greta Müller & Nicolas Mirbach Production Assistant: Chiara Walde Volumetric 4D Shoot: Sven Bliedung von der Heide, Torsten Schimmer, Sascha Schwarz, Mitch Bozzo, Elizabete Vindule-Mince & Philipp Hundertpfund @ Volucap GmbH 4D People Archive: @ AXYZ Design Artwork at U-Bahnhof Magdalenenstrasse: Wolfgang Frankenstein & Hartmut Hornung © VG Bild-Kunst, Bonn Serbia Service Production: Emote films Producer: Marija Markovic PM: Mirjana Starcevic PA: Maja Shaw Camera Operator: Dzejlan Ibrahimovic Key Grip: Marko Deljanin Camera Assistant: Stefan Matic DIT: Marija Sarac Security: Kan Film Copyright 2023.