This Is a Generic Presidential Campaign Ad, by Dissolve

This Is a Generic Presidential Campaign Ad, by Dissolve

Created entirely with stock footage from Dissolve, This Is a Generic Presidential Campaign Ad reunites the team behind This Is a Generic Brand Video. As the 2016 presidential election cycle has progressed, dozens of candidates have released their campaign ads. And though there are a few differences from the left wing to the right, they have a lot in common. In fact, these predictable, formulaic approaches to video editing have drawn comparisons to our own all-purpose corporate promo, This Is a Generic Brand Video, written by Kendra Eash: http://ift.tt/23hua1m. We didn’t think it fair that media commentators had to reference our corporate video — why not give them an actual generic campaign ad? So we asked Kendra to provide her wry, absurdist take on presidential promotion. The result is a blatantly pandering, verbally vacuous piece of political parody. See and license the clips used at http://ift.tt/1MSqI9i. Read more on our blog at http://bit.ly/presidentialplatitudes. Voiceover by Bobby Butler. Music: “Gateway (instrumental)” by Sleevenotes, http://bit.ly/slvntes, and “Storm Brewing” by Mark Petrie http://bit.ly/strmbrew, both licensed from Audiosocket. To publish or broadcast this video, contact press@dissolve.com, or tweet us at @dissolve. Media outlet? Grab the media kit at http://bit.ly/gpcamediakit.