Vice World News - The Unfiltered History Tour (Instagram AR campaign)

Vice World News - The Unfiltered History Tour (Instagram AR campaign)

The Unfiltered History Tour allows users to take a tour of the museum thanks to Instagram filters and immersive audio. Users scan objects including the Rosetta Stone, Parthenon Marbles, and Benin Bronzes to unlock an augmented reality, which steps back in time to show the moment these items were removed. We collaborated with Dentsu webchutney and Vice world news to develop the overall augmented reality campaign on Instagram.